Something I get asked a lot is what is a “look”. A headshot package may look like: 45 minutes, 2 looks, 5 edited digital images. So what does a “look” include and how can you maximize your look into showing the most versatility?
So, a “look” is basically an outfit. I like the word look because it implies an attitude as well. I try to get people to be as specific as possible with their character types and nailing that in their look. The thing that you need to understand before you come to me is your character type. How you are seen. How you come off. What kind of parts you get called back for. What’s your vibe. People have gotten this idea into their minds that sticking to a certain character type is limiting and negative. I am a STRONG believer that it’s the exact opposite. Owning your brand, your character type is POWER. You cannot control how the world sees you. But you can rock it and own it. People who understand their type will never be short of work. Those that are flimsy and indesicive will be met with directors who are flimsy and indecisive about casting them.
The second thing you are responsible for at at the shoot is owning the attitude of your look. You will be coached every step of the way by Bre. But the more you can understand that character and act in your photoshoot, the more successful your photos will be. Get in character. Embody everything that that character represents. Don’t be passive, commit 100%. Bre will be right there with you saying, “yes, and” for every one of your choices you bring to the table.
SO, let’s talk about 3 ways you can squeeze every ounce of value out of these looks.
Bring layers to your looks. A jacket, or cardigan can go a LONG way in instantly describing a character visually to the viewer. Plus, a lone tank top will communicate a completely different character than a tank with a leather jacket. You could go from cheerleader to hipster with an edge with one simple change. Adding a layer like this does not constitute a different “look” at Pepperfox Studios! Quick changes like this are completely ok! It’s when you have to change that underneath layer that calls for a new “look”. Something else to consider is buttoning or unbuttoning a shirt.
Don’t underestimate your hair. There are big changes in your hair that would consitute a new “look” (ex. curling, straightening, putting it up, shaving facial hair) BUT some simple hair changes that are not time consuming can completely change your vibe and be a part of getting the most out of a look. Tucking hair behind the ear, putting hair off one shoulder, changing up your part, adding product, taking your front bangs to side bangs, pinning a section back, etc.
Don’t forget those final-touch items that can change the overrall attitude. Simple jewelry and glasses are a great way to do this.